Voodoo Extreme has collected a fantastic index of coverage and trailers from E3. I suppose the new E3 format sucks for game fans and small/hobby game sites and bloggers, but looks much better and useful for developer and publishers doing actual work. As a visitor I’ll miss the old E3, as a developer I think I won’t.

The Transformers movie was exactly as expected: cheesy, long, boring and mostly irrelevant script, fast and erratic editing, saturated colors, and excellent CGI and explosions. I never watched Transformers in my youth, so I had no idea who was who, and the movie didn’t make me care one bit. In the middle of all that, Shia LaBeouf manages to put out a decent performance, and John Turturro is like a bad joke that still makes you laugh.

Before the movie, we were treated to JJ Abrams’ latest mind-bender: a surprising movie trailer (accurately described as "Blair Witch Project meets Godzilla"), without a name. When I came home I immediately went to IMDb to find out about the movie in IMDB; I found that 1-18-08 (the release date) and Cloverfield are the work-in-progress names for now, and that it *might* (JJ Abrams denies this) have something to do with some Ethan Haas prophet. Those sites spearhead a web-based ARG marketing mistery, which thousands of people already seem engaged in. Wild speculations include: a "Lost" movie, a "Godzilla" remake, Stephen King’s "The Dark Tower", a "The Host" remake, the "Gears of War" movie, the "Halo" movie, the "Rampage" movie, the Cthulhu myths, the Bible’s End of Days, and who knows what else. I for one think it’s something new.

It would be funny (and interesting) if two ARG marketing campaigns for different products somehow got mixed up.